Virtue and Vice

In every sinner there's a saint and indulging in an expensive meal is equally self love and an abomination of capitalism

Client Work
Brief
Saint needed food photography for their website launch that is equally as divine as it is deviant

Solution
A photo series of the 7‭ ‬virtues and 7‭ ‬vices juxtaposed against each other as place settings for the different sections of the menu‭. ‬These images become interactive and live on the website to demonstrate how there’s a lil good in the bad‭, ‬and a lil bad in the good‭. ‬
fin
Agency and Creative Director: Grid Worldwide with Jan-Hendrik Labuschagne
Art Direction: André de Jager
Photographer: Paul Samuels

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