The Summer of More
For summer Telkom was releasing mobile packages with more data, more phone and more texts so everybody can make the most of the summer season. Summer is a great time of the year for everybody, so we visualised this by creating more of everything this summer.
This was a big learning experience transitioning from the usual make-shift student dorm room photoshoots to something with a big budget and a client behind it. From planning every detail and every shot to getting a team of producers, photographers, stylists and models.
This campaign contributed to Telkom mobile growing by 50%, reaching their 7 millionth subscriber by February 2019. It was great seeing this work roll out to billboards, magazines and signage throughout the whole country.
Agency and Creative Director: Grid Worldwide with Jan-Hendrik Labuschagne
Art Direction: André de Jager
Photographer: Paul Samuels
Stylist: Chloe Andrea and Chloe Smit
Hair & Make up: Carla Gersie
Freelance Art Director: Letitia Lerm