Student Project: Red Cross

Using clickbait to catch people online the same way human traffickers catch people irl

Human Trafficking affects nearly 30000 in South Africa annually. Young women are being targeted and the Red Cross wants to intervene. We will buy up online ad space and fill it up with clickbait that uses the same lure-and-snatch techniques that human traffickers use to lure you from safety. Once trapped by our website the nearly-victim lands on SNATCHED.org — an educational website that inspires a revolution in personal safety. The site sells ass kicking gear like knuckle busters , tasers and pepper spray along with other merch. All proceeds go to Red Cross Human Trafficking relief efforts.


Don't get Snatched!
Educational Merch, Safety Gear an Packaging
Available on the microsite


Don't get Snatched!
Sunglasses & T-Shirts 
Available on the microsite


Don't get Snatched!
Pins, Stickers & Rings 
Available on the microsite


Don't get Snatched!
Educational Booklet packed with each order 
Available on the microsite

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