To come up with a new positioning big idea that will remind and celebrate women for their unwavering spirit in a world where they are told who to be and how to act‭.‬

Audacity To Be. A brand platform that aims to remind women of isibindi abanaso (their audacious nature) through a film series of relatable scenarios that break societal norms. From being your loud audacious self, to embracing your soft side in corporate environments, to knowing your worth and choosing yourself.

Agency and Creative Director: Grey South Africa with Thando Silimela
Art & Copy: André de Jager, Ayesha Kaprey
Production Company: Mercy
Director: Talya Galasko

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