
Brief & Creative Way In
Launch Scottish Leader’s new Supreme Sherry Cask Whisky
and defy whisky norms by flipping classical opulence on it’s head.
and defy whisky norms by flipping classical opulence on it’s head.
Solution
#TasteTheNewSupreme by recreating classic paintings, old signs of opulence, for what supreme means in 2022 and launch our new variant at the centre of our new “masterpiece”. We’ll use this key graphic to create a social media campaign celebrating the new Supreme.














fin
Agency and Creative Director: Grey WPP/Liquid with Felix Kessel
Art Direction / Copywriting: André de Jager, Ayesha Kaprey
Illustration: Carmen Ziervogel
Styling: Chloe Andrea Welgemoed