Five Bhobh is an exhibition of Zimbabwean art at the Zeitz MOCAA.
The exhibition is divided into seven different chapters that cover everything from politics to religion. We were tasked to capture this exhibition in the form of a book that will be on sale in the museum
The design solution was simple: We created one book, with one cover artwork, but created seven unique dust jackets to highlight the different chapters.
We made use of a unique die-cut for each dust jacket allowing the viewer to see the cover artwork from seven different perspectives. This language was used throughout the book - as die-cuts in section dividers as well as graphic elements within the chapters.
Agency and Creative Director: M&C Saatachi Abel with Ashraf Majiet
Designer and Art Director: Ayesha Kaprey
Production: Juliet Esquire
Account Managers: Carmen Marais & Illé Potgieter