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Brief and creative way in
Launch Scottish Leader’s Moonchild Limited Edition and defy whisky norms by celebrating with an unconventional face as the face of a whisky campaign.
Solution
#BRAVEMAKESIT. We want to change the face of whisky by using Moonchild to take over the cover of GQ, a traditionally men’s lifestyle magazine, in celebration of the people who own their brave and stand out from the norm. We ran a social competition to cast brave faces to star on the fold out GQ cover with Moonchild Sanelly.
![](https://cdn.myportfolio.com/088a07dc-194d-4e34-a9dd-91e4e38ad7aa/2a8cab2b-6a3a-4e14-b287-dd1024f3b970_rw_3840.jpg?h=7e78956c7957d6d5908145f38a2b764e)
![](https://cdn.myportfolio.com/088a07dc-194d-4e34-a9dd-91e4e38ad7aa/7050bc6c-c654-4ab1-9919-978199da9ed3_rw_1920.jpg?h=60bdc28893903268cb098e9a0a5ae26c)
![](https://cdn.myportfolio.com/088a07dc-194d-4e34-a9dd-91e4e38ad7aa/43565a77-9242-41e1-ab87-c16b3a207798_rw_3840.jpg?h=12363984ddd3513ee99eaf76d823a974)
![](https://cdn.myportfolio.com/088a07dc-194d-4e34-a9dd-91e4e38ad7aa/1ff86e87-ed25-4a10-ae41-80616b922bd0_rw_3840.jpg?h=acf7fb58e5e9251a5bc883c6a7c68021)
![](https://cdn.myportfolio.com/088a07dc-194d-4e34-a9dd-91e4e38ad7aa/64ee1c61-9ddc-4efc-bb9b-aeb12769ea6a_rw_1920.jpg?h=de76f35bb65c037ab97b6fa637e81127)
![](https://cdn.myportfolio.com/088a07dc-194d-4e34-a9dd-91e4e38ad7aa/dd6fec7d-8f04-4ab6-a890-a2519060536e_rw_1920.jpg?h=348e11ec0cfbd1898764e025018854bf)
![](https://cdn.myportfolio.com/088a07dc-194d-4e34-a9dd-91e4e38ad7aa/4bf49627-fe6d-40f2-a81e-014f9550a389_rw_1920.jpg?h=44f7734fca65a1b67b7f6b4eb0158192)
![](https://cdn.myportfolio.com/088a07dc-194d-4e34-a9dd-91e4e38ad7aa/34c0cfb1-675c-4c1b-b5e1-f1c517d0ce8b_rw_3840.jpg?h=1030ff7017160d50bd7b29fa359af3f3)
![](https://cdn.myportfolio.com/088a07dc-194d-4e34-a9dd-91e4e38ad7aa/4312fe60-481a-4683-8ffd-4b542325cb24_rw_3840.jpg?h=882e4560937946931d73b1ed51467376)
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fin
Agency and Creative Director: Grey WPP/Liquid with Felix Kessel
Art Direction: André de Jager, Ayesha Kaprey
Production: GQ South Africa
Photographer: Sven Kristian
Styling: Jason Basson