Lockdown Level 3 hit South Africans hard. It meant several things: we couldn't visit our loved ones, there was a ban on tobacco and all leisure activities and gatherings like restaurants, pubs and gyms were forbidden. Our infection rates were skyrocketing. We were on the losing side of COVID-19.
Absa wanted us to create an internal campaign to remind their staff of the core rules of COVID-19 so we can help curb the spread. We created an alphabet, to remind people that defeating COVID-19 was still in their hands, and it was all down to the things they do everyday.
Different letters of the alphabet would be released every week on internal channels depending on what was relevant at the time.